In the past fifteen years, technology has transformed the way in which we communicate. In both our personal and professional lives, we have more channels available to us than ever: text messaging, instant messaging via social networks, and live video chat. The latter is a cutting-edge way for individuals to speak with others across the globe, and continues to become more valuable, with the video platform as a service (PaaS) market expected to generate $1.7 billion in 2020.
Live video chat may be ideal for friends and family to communicate in an intimate way, but it also holds great potential for businesses. For smaller enterprises especially, video chat can help you to increase engagement and gain an edge over your competition.
How?
Live Video Chat is More Convenient for ConsumersLive chat is a common form of customer service today. E-commerce sites of all sizes offer this feature, allowing buyers and prospects to speak with real agents.
However, live chat tends to be text-based, with both parties forced to articulate themselves through the written word. This can be frustrating if your concern is of a technical nature, or requires a long, complex explanation.
